Latest Posts

Sherlock Communications > Latest Posts

ESG and Diversity: A Talk on Diversity’s Crucial Role in ESG Compliance

Content updated in July 2024 Consumers today are more driven than ever to support companies that care about the social and environmental impact of their operations. So, it’s not surprising that ESG compliance has become a hot topic of discussion across many industries. In the Diversity Team at Sherlock Communications, we started wondering about the...
May 6, 2022
View the Post

5 tips from one of the most creative agencies in the world

In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index,  and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said...
April 29, 2022
View the Post

How can Google Ads help you advance your business goals?

You probably already know that Google is the largest search engine in the world. After all, we immediately turn to it for answers almost every time we have a question. It follows that an understanding of how Google Ads can help you to achieve your business goals is the first step to getting the most...
April 22, 2022
View the Post

Lupa do Bem: our portal dedicated to social projects

There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has…

April 8, 2022
View the Post

The 6 largest news outlets in Latin America (2022)

Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations is a key factor…

April 1, 2022
View the Post

Blockchain in Latin America: the Ethereum community elaborates on development in the region

Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny…

March 24, 2022
View the Post

8 signs your company needs a PR consulting agency right now

All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need the input of...
March 18, 2022
View the Post

What is the difference between advertising and public relations?

When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…

March 11, 2022
View the Post

Is Latin American culture homogeneous?

Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look...
March 4, 2022
View the Post

6 steps to maintain good media relations in Brazil

In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are the socially conscious,...
February 25, 2022
View the Post