Latest Posts
5 reasons why influencer marketing is effective
This strategy can bring great results for brands looking to trend on social media. Influencers may be identified by the thousands of followers on their social media channels, and their daily posts, interaction-seeking stories and live broadcasts. But in reality, they are much more than that. You can see it every day in their interactions...
October 21, 2022
The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout…
October 14, 2022
Are press releases still relevant in Latin America?
Many communication tools and strategies have changed over time. Some have evolved and adapted to the digital age, while others have been replaced by new ones. For example, some people may wonder whether press releases are still relevant today. The digital revolution has changed the way people get information. Whereas before they had to go...
October 7, 2022
What is the difference between organic and paid search?
Digital Marketing has expanded the range of strategies available for corporate success. Two of these strategies are on the rise and are the source of many questions from users and professionals: what is the difference between organic search and paid search? Which one should I stick to? Which is the best? Do they really work?...
September 30, 2022
Why are links important for SEO?
SEO is one of the most trend-setting words of this century With the advent of search engine optimization (SEO), everything has changed on the internet. Websites are constantly looking for more visitors, so they use different marketing strategies to increase their numbers. Many people ask: why are links important for SEO? In this article we...
September 23, 2022
Pop culture in Latin America over the years: a deep dive
A quick scroll through social media reveals the popularity of certain trends, challenges… and Latin American songs. Artists like Anitta, Bad Bunny, J Balvin and others are headline names on our feeds, advertising, and marquees. It seems that Pop culture from Latin America has become a global phenomenon. Could it be that being Latino is...
September 16, 2022
News in Peru: which media do Peruvians trust the most?
Television is the most trusted medium, according to Peruvians Trust is a major indicator for any country’s media. News in Peru travels fast, not only on the websites of its well-known newspapers, but also in independent media which exploit the potential of social networks. Radio has a relatively wider reach across the territory, while television...
September 9, 2022
The Power of Social Impact Campaigns in Latin America
Social impact campaigns are created with the objective of engaging the public through actions focused on health, culture, education, environment, or work. Such campaigns aim to highlight the possibility of making the world a better place. Whether through philanthropy, sponsorship, awareness, or promotion, social change campaigns are not focused on sales, but rather on spreading...
September 2, 2022
Tourist attractions in Peru: the 5 most visited places in the country
Machu Picchu is Peru's most popular tourist destination Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five most-visited destinations in the country, none of...
August 26, 2022
Crisis management on social media: all you need to know
A brand's digital reputation is built with a lot of effort, planning, content creation and audience relationships - work that can take weeks, months or even years. However, in this highly online world we live in, a positive image can be destroyed in a matter of minutes. Therefore, Crisis Management on Social Media is an...
August 19, 2022
Recent Posts
Influencer Marketing for startups: step by step
May 3, 2024
Inclusive language: how to communicate with everybody
April 5, 2024
How to create a content marketing strategy
March 29, 2024
