Latest Posts
Marketing in Latin America: everything you need to know
A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. That said, companies...
February 18, 2022
The key steps to using Inbound Marketing for Brand Awareness
All companies aim to strengthen their brands and be remembered in a positive way by consumers and users alike. Doing so lets businesses increase their relevance in the market and, as a result, their sales. So working on brand awareness is imperative. And inbound marketing for brand awareness is a very effective potential strategy here....
February 4, 2022
Indigenous People in Brazil Seek Representation Through Communication
The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be 'in the know' about the latest news, they are also seeking greater representation in the media and advertising. One of the movements currently fighting for...
January 7, 2022
Positive Influencer Marketing: how brands can impact people’s lives
The influencer marketing sphere is constantly expanding, and as a result, digital influencers have gained space in television media and begun to influence the general public. Following an influencer's routine can shape our tastes, aesthetics and lifestyle. Sounds cool, right? But consider the extent to which this generates a comparison within us to something which...
November 26, 2021
How many people use streaming services in Latin America?
The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back to the report which...
November 19, 2021
How a well thought-out social media strategy can help your brand
A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and a creative basis on...
November 12, 2021
Instagram Changes in 2021: how to seize new opportunities
Have you noticed the latest changes on Instagram? All social networks within the Facebook group typically go through several changes every year, especially Instagram. And the changes are extensive, ranging from the way publications are delivered to publishing tools and the app's layout. Recently, the communication market was rocked by the announcement that Instagram will...
November 5, 2021
Why doing business in Brazil can be challenging for foreigners
Brazil's vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country's greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or entrepreneur. The very...
October 27, 2021
Public Affairs: how to manage governments’ reputation
Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs - the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason why public relations...
September 24, 2021
Femvertising: plural female representation leads to responsible advertising
Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women's Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the workplace on diversity...
September 10, 2021
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