Latest Posts
How PR Can Help your Cannabis Company’s Communications Strategy
The Latin American Cannabis Sector The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the "Global Cannabis Market 2021 Report". Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, by Prohibition Partners in their...
August 27, 2021
Adopting DI&B, and why it matters for Business Reputation
Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive factor for employees...
August 20, 2021
Digital influencers in Brazil: how can they spread your company’s ideals?
Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have strong user engagement....
August 6, 2021
Entertainment and brand positioning during the pandemic
Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining particular prominence. Streaming...
July 23, 2021
Sherlock Communications Wins 5 of 11 Global Awards at Davos Communications Awards 2021
Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, dominated the Davos Communications Awards 2021, winning 5 of the 11 award categories. The result was announced on June 28th, during an online ceremony broadcast directly from Davos, in which dozens of high-level professionals gathered to celebrate the year's top communication leaders...
July 9, 2021
How to avoid “appointment-only” LGBTQIAP+ representation
Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example - an important window to position your brand...
July 2, 2021
Colombian festivals and fairs: because whoever lives it is who enjoys it!
Colombian festivals are characterized by being happy and partying, not in vain a few years ago it was within the top five of the happiest countries in the world, so its customs reflect feelings, experiences and beliefs through endless parties, fairs and carnivals that cross the national territory. From north to south, and from east...
June 25, 2021
Community Management: 8 mistakes to avoid when you’re a beginner
Community Management is a fundamental strategy for companies that decide to invest in Social Media Marketing to leverage their sales and strengthen their brands in the market. The professional responsible for this practice aims to interact online with the public, in order to develop a solid relationship that helps the company to grow. But why...
June 4, 2021
History of Modern Latin America
How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…
May 4, 2021
Mental health at work: how companies can support remotely
Maintaining a stable career nowadays can be challenging, whether obstacles arise in your work environment, or from personal issues that hinder your corporate development. The business world had to adapt quickly to the Covid-19 pandemic in order to keep activities going…
April 9, 2021
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