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Sherlock Communications Wins 5 of 11 Global Awards at Davos Communications Awards 2021

Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, dominated the Davos Communications Awards 2021, winning 5 of the 11 award categories. The result was announced on June 28th, during an online ceremony broadcast directly from Davos, in which dozens of high-level professionals gathered to celebrate the year's top communication leaders...
July 9, 2021
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How to avoid “appointment-only” LGBTQIAP+ representation

Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example - an important window to position your brand...
July 2, 2021
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Colombian festivals and fairs: because whoever lives it is who enjoys it!

 Colombian festivals are characterized by being happy and partying, not in vain a few years ago it was within the top five of the happiest countries in the world, so its customs reflect feelings, experiences and beliefs through endless parties, fairs and carnivals that cross the national territory. From north to south, and from east...
June 25, 2021
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Community Management: 8 mistakes to avoid when you’re a beginner

Community Management is a fundamental strategy for companies that decide to invest in Social Media Marketing to leverage their sales and strengthen their brands in the market. The professional responsible for this practice aims to interact online with the public, in order to develop a solid relationship that helps the company to grow. But why...
June 4, 2021
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History of Modern Latin America

How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…

May 4, 2021
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Mental health at work: how companies can support remotely

Maintaining a stable career nowadays can be challenging, whether obstacles arise in your work environment, or from personal issues that hinder your corporate development. The business world had to adapt quickly to the Covid-19 pandemic in order to keep activities going…

April 9, 2021
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Traditional media in Brazil: why is it still important?

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

April 6, 2021
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How to choose good images and connect with your target audience

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…

April 1, 2021
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6 absolutely iconic cultural aspects of Argentina

Cultured, tardy, passionate, devoted, argumentative, energetic… There are countless traits that all Argentines can identify with. Get to know some of Argentina’s most striking cultural aspects in more detail.

March 23, 2021
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5 traits of a good spokesperson

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

March 18, 2021
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