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Characteristics of Brazilian culture: what makes a multicultural country

Defining Brazilian culture is not a simple task. Since its beginnings, Brazil has been marked by an intense confluence and a great mixture of ethnicities, customs, dialects and creeds that, together, make up the characteristics of Brazilian culture. With a territory stretching across more than 8 million square kilometers, Brazil is made up of 27 states…

March 9, 2021
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6 characteristics of successful media training

[Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to the press (you can find out more...
March 4, 2021
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A short summary of the history of Brazil

When most foreigners think about Brazil, they automatically think of hot weather, joyful music, great food and drinks and spectacular beaches. And in most parts of the country, this rings true. The history of Brazil is marked by a multitude of influences from different populations, and a mixture of many nationalities…

February 23, 2021
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What is media training and why is it important for your company?

Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…

February 18, 2021
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6 tasty Argentinian dishes you can cook at home

There is much more to Argentine gastronomy than the asado and grilled recipes. Other dishes which no one who visits the country should miss include sweets, stews and pasta with sauce. Each region of Argentina has its own delicacies, specialities…

February 9, 2021
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Diversity in communications matters more than ever in 2021

Throughout 2020, we saw many things change: ways of living, relationships, how to leave the house safely, and what to prioritize when consuming, to name but a few. This is what many people have come to refer to as the new normal and, however controversial the term may be, it calls for reflection and self-criticism….

January 29, 2021
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Diversity and Inclusion on Social Media: where to begin?

With its internal consultancy initiative and talks with NGOs and institutions, Sherlock Communications continues to increase its affirmative actions towards diversity and inclusion. In addition to PR, social networks are another field of focus – a space which has become a “new” dimension of communication and that needs to be made more accessible. Today, social…

January 21, 2021
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How PR team management has changed during the Covid-19

The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…

December 29, 2020
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Jatobá PR 2020: Sherlock Communications is recognised as Boutique Agency of the Year, together with two campaigns

On November 6th 2020, the organisers of the Jatobá PR Latin American awards announced the shortlist for their Public Relations awards ceremony. Among the ten categories focusing on boutique agencies…

December 15, 2020
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Sherlock Communications is recognised by Clutch as one of the Top B2B Service Providers in Mexico for 2020

In an annual report provided by Clutch, the leading reviews platform for IT, marketing, and business service providers, Sherlock Communications has been recognized as one of the Top B2B Service Providers in Mexico…

December 10, 2020
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