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Mental health at work: how companies can support remotely

Maintaining a stable career nowadays can be challenging, whether obstacles arise in your work environment, or from personal issues that hinder your corporate development. The business world had to adapt quickly to the Covid-19 pandemic in order to keep activities going…

April 9, 2021
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Traditional media in Brazil: why is it still important?

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

April 6, 2021
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How to choose good images and connect with your target audience

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…

April 1, 2021
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6 absolutely iconic cultural aspects of Argentina

Cultured, tardy, passionate, devoted, argumentative, energetic… There are countless traits that all Argentines can identify with. Get to know some of Argentina’s most striking cultural aspects in more detail.

March 23, 2021
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5 traits of a good spokesperson

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

March 18, 2021
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Characteristics of Brazilian culture: what makes a multicultural country

Defining Brazilian culture is not a simple task. Since its beginnings, Brazil has been marked by an intense confluence and a great mixture of ethnicities, customs, dialects and creeds that, together, make up the characteristics of Brazilian culture. With a territory stretching across more than 8 million square kilometers, Brazil is made up of 27 states…

March 9, 2021
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6 characteristics of successful media training

[Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to the press (you can find out more...
March 4, 2021
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A short summary of the history of Brazil

When most foreigners think about Brazil, they automatically think of hot weather, joyful music, great food and drinks and spectacular beaches. And in most parts of the country, this rings true. The history of Brazil is marked by a multitude of influences from different populations, and a mixture of many nationalities…

February 23, 2021
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What is media training and why is it important for your company?

Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…

February 18, 2021
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6 tasty Argentinian dishes you can cook at home

There is much more to Argentine gastronomy than the asado and grilled recipes. Other dishes which no one who visits the country should miss include sweets, stews and pasta with sauce. Each region of Argentina has its own delicacies, specialities…

February 9, 2021
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