Latest Posts
Diversity and Inclusion on Social Media: where to begin?
With its internal consultancy initiative and talks with NGOs and institutions, Sherlock Communications continues to increase its affirmative actions towards diversity and inclusion. In addition to PR, social networks are another field of focus – a space which has become a “new” dimension of communication and that needs to be made more accessible. Today, social…
How PR team management has changed during the Covid-19
The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…
Jatobá PR 2020: Sherlock Communications is recognised as Boutique Agency of the Year, together with two campaigns
On November 6th 2020, the organisers of the Jatobá PR Latin American awards announced the shortlist for their Public Relations awards ceremony. Among the ten categories focusing on boutique agencies…
Sherlock Communications is recognised by Clutch as one of the Top B2B Service Providers in Mexico for 2020
In an annual report provided by Clutch, the leading reviews platform for IT, marketing, and business service providers, Sherlock Communications has been recognized as one of the Top B2B Service Providers in Mexico…
5 lessons communicators can take into account in 2021
If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…
Beyond football: Popular Sports in Argentina
For years, the talk after weekends in Argentina revolved around soccer. Whether Boca won, how River got on, which Lionel Messi goal was the most spectacular. Soccer, soccer and more soccer sets Argentinian pulses racing…
Micro-influencer marketing: is it the best choice for your company?
Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…
Working with newsjacking opportunities in PR
One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…
10 Colombian Dishes You Have to Try
Colombia is one of the most fascinating countries in the world, not only because of its landscapes and its people, but also because of its cuisine. Sampling dishes from this country which showcase the colours and flavours of the…
How to write a case study: 4 tips for beginners
In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…
How to improve your digital customer experience
Integrated communication: a guide to make it happen
