Latest Posts
5 lessons communicators can take into account in 2021
If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…
Beyond football: Popular Sports in Argentina
For years, the talk after weekends in Argentina revolved around soccer. Whether Boca won, how River got on, which Lionel Messi goal was the most spectacular. Soccer, soccer and more soccer sets Argentinian pulses racing…
Micro-influencer marketing: is it the best choice for your company?
Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…
Working with newsjacking opportunities in PR
One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…
10 Colombian Dishes You Have to Try
Colombia is one of the most fascinating countries in the world, not only because of its landscapes and its people, but also because of its cuisine. Sampling dishes from this country which showcase the colours and flavours of the…
How to write a case study: 4 tips for beginners
In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…
Diversity and inclusion in PR
Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…
Sherlock Communications named PR Agency of the Year in 2020 Creativepool Annual
Following the amazing results at the 2020 Latin America SABRE Awards on 5th October, Latin American PR Agency Sherlock Communications was awarded Gold and People’s Choice in the ‘PR Agency of the Year’ category…
Crisis management in Argentina
Complex scenarios or unexpected contexts can create in companies a need for crisis management in Argentina. Whether local or foreign, carrying out a quick and effective strategy will help you achieve a better response…
Still don’t know how to define your target market? Here’s the key
One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…
What matters the most when developing a marketing message?
7 tips for using Short Videos in digital campaigns
