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Content Creation Alone Isn’t Enough: The Pitfall of Poor SEO No matter how great your content is, if it doesn’t rank well or isn’t seen by your target audience, it’s essentially wasted potential —and wasted resources. The digital world has become overcrowded with data and information. Approximately 402.74 million terabytes of data are created every…

Colombia Colombia’s External Debt Fell from 56.7% to 47.9% as of October Last Year Our news in Latin America starts wuth the Bank of the Republic. It has updated Colombia’s external debt figures, revealing that as of October 2024, the total amount stands at US$197.628 billion—close to the historical maximum and continuing the upward trend…

The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president….

The evolution of media and video content in Peru has taken a significant turn in recent years. What was once a monopoly of traditional television is now challenged by streaming platforms, such as YouTube, where established figures and new talents have found a more flexible and direct space to connect with their audiences. Audiences have…

This year, Lacoste in Morumbi Shopping Mall changed its store’s name to Lala. This might come as a surprise to anyone outside of Brazil, but here, it was widely recognized as an intriguing strategic movement tied to the evolution of marketing in the music industry, driven by a very active and creative hip-hop movement. Lala…

One year after Javier Milei took office as President of the Argentine Republic, the country has undergone transformations that represent a challenge, both locally and internationally. In this context, significant opportunities and complex challenges for companies have emerged for 2025. Sherlock Communications will explore key points for global companies to consider when doing business in…

The start of 2025 marks a new chapter for sports betting laws in Brazil with the implementation of Law No. 14,790/2023, which came into effect on 1 January. From now on, all betting and gaming companies that wish to operate in the country must comply with rules covering advertising, data protection, and measures to combat…

The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility.  As companies strive to differentiate themselves…

PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position…

When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other…