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PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position…

When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other…

Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and credibility of designers, with public relations playing a vital role. Traditionally, fashion PR was associated with securing media coverage. Today, it goes further, engaging directly with audiences, employees, suppliers, and…

The sports betting industry is one of the fastest-growing sectors in the world, and Peru is no exception. The Peruvian market is already valued at over 4.5 billion soles – equivalent to approximately 1.2 billion dollars, according to official data from the Ministry of Foreign Trade and Tourism (Mincetur), as reported by the newspaper Gestión….

This week marked the signing of a historic agreement between Mercosur and the European Union. This pact aims to strengthen trade and political ties between the participating Latin American and European nations. After over 20 years of negotiations, the treaty presents a unique opportunity to promote economic growth, cultural exchange, and collaboration on global issues…

Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from…

In recent years, Argentina has emerged as a leading hub for cryptocurrencies, establishing itself as one of the most dynamic and promising centres for Web3 technologies in Latin America. A mix of challenging economic conditions, a thriving digital innovation ecosystem, and a proactive community of developers and entrepreneurs has created the perfect setting for the…

Discover the latest news in Latin America. Let’s see what happened in November! Colombia’s Rainy Season and Its Impact In November 2024, Colombia endured an intense rainy season that severely affected 27 of the country’s 32 departments. In response, President Gustavo Petro declared a national disaster to mobilise resources and prioritise aid for the worst-hit…

As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more…

Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research,…