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As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more…

Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research,…

Peru has introduced a tax on streaming services, which not only applies to these platforms but also extends to around 600 other services, including Uber, Zoom, and Spotify. The so-called “Netflix Tax” has raised concerns among users, as subscription costs will rise from 1st December. Following the publication of Legislative Decree No. 1623 in August…

According to the World Bank, Chile’s economy is stable and growing thanks to its solid macroeconomic policies and strong institutions. After the challenges brought by the pandemic, Chile has regained economic balance and, in recent years, has maintained an average annual growth of 2%.  Chile is the fifth-largest economy in Latin America and has the…

The Asia-Pacific Economic Cooperation (APEC) Forum, of which Peru has been a member since 1998, has consistently served as a vital platform for the country’s economic, trade, and political development. This year, Peru held the presidency for the third time (previously in 2008 and 2016), making it imperative to translate the benefits of hosting the…

CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con,…

One of the greatest challenges we face today is tackling climate change. To succeed in this shared mission, we need to work together as a global society and rethink the way we produce energy. This is where green energy comes into play, and Latin America stands out as a shining example. Green energy refers to…

As the 2024 G20 Summit approaches, scheduled for 18–19 November in Rio de Janeiro, Argentina and Brazil—two major powers in South America—will put their diplomatic and trade relations to the test. In this context, the leaders of both nations, Brazilian President Luiz Inácio Lula da Silva and Argentine President Javier Milei, stand in stark contrast…

You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible…