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As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In…

Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss…

Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling…

São Paulo, Brazil. September 2024 – Sherlock Communications, a leading strategic communications agency in Latin America, shined at the 2024 SABRE Awards Latin America. With 16 nominations for the prestigious award, the agency celebrated 7 wins, reaffirming its commitment to excellence and innovation in communications. The event, held in São Paulo, gathered top industry talents,…

The arrival of Gen Z employees into the workforce has brought about a significant shift in workplace dynamics. This generation is characterized for being the first to have grown up entirely in the digital age, which has had a significant impact on their habits and communication preferences. However, in regions such as Latin America (LATAM),…

E-commerce is quickly becoming the top choice for Peruvians. With that in mind, the Sherlock Communications team took part in the ninth edition of the e-Summit Peru e-Commerce, hosted by Lima Chamber of Commerce, a two-day event focused on discussing both the current state and the future of e-commerce in the country. Take a look…

When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches struggle to grab attention in traditional publications. One key thing to keep in mind is that news articles primarily aim…

Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…

Artificial intelligence is transforming paid media, reshaping the entire landscape of digital marketing. However, the big question that remains is whether AI is a powerful ally, offering unmatched precision and measurable results, or a potential risk that brings new challenges.  Today, we’ll dive into how this technology is shaping the future of paid media, looking…

Sherlock Communications, a leading strategic communications agency in Latin America, was voted “Best PR Agency of the Year” by popular vote. Additionally, Patrick O’Neill, the agency’s managing partner, was named one of the Top 100 Creative Leaders of 2024 by the jury of the Creativepool Awards. This international award recognizes the creative industry across various…