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Communicating with Gen Z Employees in LATAM

The arrival of Gen Z employees into the workforce has brought about a significant shift in workplace dynamics. This generation is characterized for being the first to have grown up entirely in the digital age, which has had a significant impact on their habits and communication preferences. However, in regions such as Latin America (LATAM),…

September 26, 2024
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What the future of e-commerce holds for Peru?

E-commerce is quickly becoming the top choice for Peruvians. With that in mind, the Sherlock Communications team took part in the ninth edition of the e-Summit Peru e-Commerce, hosted by Lima Chamber of Commerce, a two-day event focused on discussing both the current state and the future of e-commerce in the country. Take a look…

September 25, 2024
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Is news the most effective way of promoting a product?

When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches struggle to grab attention in traditional publications. One key thing to keep in mind is that news articles primarily aim…

September 20, 2024
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Celebrate Amor y Amistad Day with your clients

Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…

September 18, 2024
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Hero or villain: how AI is transforming paid media

Artificial intelligence is transforming paid media, reshaping the entire landscape of digital marketing. However, the big question that remains is whether AI is a powerful ally, offering unmatched precision and measurable results, or a potential risk that brings new challenges.  Today, we’ll dive into how this technology is shaping the future of paid media, looking…

September 13, 2024
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Creativepool Awards: we were proudly selected as the best PR agency

Sherlock Communications, a leading strategic communications agency in Latin America, was voted “Best PR Agency of the Year” by popular vote. Additionally, Patrick O’Neill, the agency’s managing partner, was named one of the Top 100 Creative Leaders of 2024 by the jury of the Creativepool Awards. This international award recognizes the creative industry across various…

September 11, 2024
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Yellow September: is mental health a taboo in LATAM?

The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…

September 11, 2024
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How the 2024 Olympics revolutionized sports marketing

The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty…

September 6, 2024
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Connecting with your audience through advertising in Mexico

Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage, a growing economy, and a population of over 130 million, Mexico offers a fertile ground for advertisers who can skillfully navigate its complexities and resonate with local audiences. The communication…

September 4, 2024
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Ways to improve the customer experience with SEO

If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies is one of the best ways to do this. But what exactly is SEO?  SEO, or Search Engine Optimization, encompasses all the efforts—whether back-end, front-end, on-page, or off-page—focused on developing…

August 30, 2024
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