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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in a single predictable pattern. That matters for brands because a stronger communications strategy starts with...
From Startup to Unicorn: Integrated Communications for Fintech in LATAM
Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners,...
What being shortlisted for Best Agency at the PRWeek Global Awards 2026 really means
Being shortlisted for the PRWeek Global Awards 2026 is significant recognition for Sherlock Communications. It is also an opportunity to reflect on what truly defines a great agency. For us, the answer goes far beyond...
How Lionel Messi and the Argentine national team are turning yerba mate into a global lifestyle product
For decades, mate was a deeply rooted tradition in countries like Argentina, Uruguay, and parts of Paraguay and Brazil. Consumed in homes, offices, and social gatherings, mate is part of the daily lives of millions...
Sherlock Communications named one of the Best PR Agencies in the World
Sherlock Communications, a strategic communications agency operating across Latin America, has been named in the “The 100 Best PR Agencies in the World 2025” list, published by PRovoke Media. The ranking brings together agencies from...
World Cup Marketing 2026: What Strategies Can Brands Use To Capitalize On Soccer Fever?
Every four years, the world stops, a ball starts rolling, and with it, the attention of billions of people shifts to a single international event. For soccer fans, the World Cup represents a series of...
Quality Over Quantity: Why AI Content Fails Without Local Cultural Nuance
Artificial intelligence has transformed the way brands produce content. Marketing teams can now generate large volumes of text quickly, scale campaigns across multiple markets, and publish faster than ever before. However, when companies rely too...