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Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…

Following the amazing results at the 2020 Latin America SABRE Awards on 5th October, Latin American PR Agency Sherlock Communications was awarded Gold and People’s Choice in the ‘PR Agency of the Year’ category…

Complex scenarios or unexpected contexts can create in companies a need for crisis management in Argentina. Whether local or foreign, carrying out a quick and effective strategy will help you achieve a better response…

One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…

If your goal is to launch a new brand, action, idea or product on the market, you need to know what a brand awareness campaign is. As we saw in our last PR 101, brand awareness is the recognition of a certain subject by…

Beyond mate and asado, Argentine traditions range the length and breadth of the country. Tango, empanadas and football are obvious Argentine reference points. Food, music and dance are part of the deeply-rooted traditions…

Sherlock Communications led the way at this month’s Latin America SABRE Awards, triumphing over global companies up to 100 times its size. The young digital marketing and PR agency won seven Gold and Silver…

Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…

Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…

Argentina is a country with 23 provinces that extend to the North, South, East and West, in addition to the Autonomous City of Buenos Aires. Its latitude and longitude contains different cultural traits, habits and even …