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One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…

In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…

We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…

Ivana Soto was crowned champion in the midst of the quarantine brought on by the COVID-19 pandemic. Behind her came Elena Vinelli and Josefina Gómez, in second and third place respectively…

Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…

The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…

When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…

There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…

It goes without saying that the public relations (PR) industry has been evolving faster and faster since the advent of the internet, and even more so thanks to social media. A story can become old news…

A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…