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When – and how – to use public relations?

Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…

April 23, 2020
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How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!

All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…

April 21, 2020
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What is PR?

By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…

April 16, 2020
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#SomosResponsables: when the Latin American media joined together with the same message

There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…

April 2, 2020
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How to Survive in the Fake News Era

With the boom in social networks and the immediacy of information, it is increasingly common to fall victim to “Fake News”. But don’t feel bad, it happens to us all…

March 31, 2020
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Coronavirus: in these housebound times, Aerolíneas Argentinas and its crew are repatriating Argentines stranded in high-risk areas

This is a special flight, it is a repatriation flight. We wanted you to know that there is nervousness, that there is anxiety, that we are worried. So what I’m going to ask you is to have a little…

March 27, 2020
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16 Latin American Women Who Inspired Us

he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…

March 8, 2020
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Social Media Advertising: Dos and Don’ts for those starting out in LATAM

When it comes to social media advertising towards Latin American audiences, there’s no magic potion that will make you automatically know what will engage your target audience and obtain incredible…

March 6, 2020
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How can PR help save a brand’s image with crisis management?

Whether it’s from user data exposure, criticism and problems with the products or services offered, or complaints and accusations against the spokesperson, there are several ways in which a company…

February 21, 2020
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Using mass media to your advantage in the social media era

A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…

January 9, 2020
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