Latest Posts
How can PR help save a brand’s image with crisis management?
Whether it’s from user data exposure, criticism and problems with the products or services offered, or complaints and accusations against the spokesperson, there are several ways in which a company…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…
Juan Carr, a warrior against the cold
During last winter, very low temperatures shook Buenos Aires, the Argentinian capital. The thermometer went down and its needle marked just a little bit over zero degrees celsius. It was freezing…
The battle for an asbestos-free Colombia
‘The mission is accomplished’, said Daniel Pineda in front of the Congress of the Republic, located in the heart of Bogotá. Daniel fought alongside his wife, Ana Cecilia Niño, for more than 5 years to get…
Diversity in the workplace: unity is strength
Every day, media outlets and social feeds around the world report cases regarding racial, religious and gender issues. It’s clear that respecting and celebrating differences is essential for society to grow…
Solidarity in Action
Chile is characterised by its solidarity, having had a history marked by natural disasters such as earthquakes, tsunamis, volcanic eruptions and forest fires, among others…
Sherlock Communications Named Top PR Firm in Brazil
Well, here we are again. Another quarter coming to a close, and we want to reflect on the incredible year we’ve had so far. At Sherlock Communications we are client-focused and always searching for the best practices…
Sherlock Communications wins Four Golden SABRE Awards
Sherlock Communications has won four Golden Sabre Awards for campaigns created for three different clients. The PR company with offices in Brazil, Mexico, Argentina, Peru, Costa Rica and Colombia…
How to maximise your presence at market trade fairs and events
Professional organisation and attendance to market trade fairs and events have become a highly recommended strategy to initiate face-to-face introductions for companies with key publications…
A Cultural Embrace: the Colombian refugee crisis hits the screens in Brazil
On the tripoint border of Brazil, Colombia and Peru lies a small tropical island called La Isla de La Fantasia – Fantasy Island. It is the setting for the 2019 film Los Silencios…
Are press releases still relevant in Latin America?
What is the difference between organic and paid search?
Why are links important for SEO?
Pop culture in Latin America over the years: a deep dive
