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By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…

There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…

With the boom in social networks and the immediacy of information, it is increasingly common to fall victim to “Fake News”. But don’t feel bad, it happens to us all…

This is a special flight, it is a repatriation flight. We wanted you to know that there is nervousness, that there is anxiety, that we are worried. So what I’m going to ask you is to have a little…

he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…

When it comes to social media advertising towards Latin American audiences, there’s no magic potion that will make you automatically know what will engage your target audience and obtain incredible…

Whether it’s from user data exposure, criticism and problems with the products or services offered, or complaints and accusations against the spokesperson, there are several ways in which a company…

A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…

During last winter, very low temperatures shook Buenos Aires, the Argentinian capital. The thermometer went down and its needle marked just a little bit over zero degrees celsius. It was freezing…

‘The mission is accomplished’, said Daniel Pineda in front of the Congress of the Republic, located in the heart of Bogotá. Daniel fought alongside his wife, Ana Cecilia Niño, for more than 5 years to get…