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What’s new in Latin America? October recap

Argentina: politics and economics In October 2024, the Inter-American Development Bank (IDB) announced a disbursement of approximately $500 million to fund sustainable development projects in Argentina. This financing will prioritize essential areas like infrastructure, renewable energy, and social inclusion programs. IDB President Ilan Goldfajn highlighted that this funding aims to enhance Argentina’s economic resilience and…

November 6, 2024
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COP16 and the Latin American business environment: reviewing the keys to a sustainable future

COP16, held in Cali, Colombia, from October 21 to November 1, highlighted environmental and economic priorities to be adopted globally, underscoring the urgency for business sectors in Latin America to move from commitments to action. This region, which has shown increasing vulnerability to climate change in recent years, has a responsibility to adopt strategies that…

November 5, 2024
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Peru APEC 2024, a gateway to growth and opportunity

Peru is preparing to host the Asia-Pacific Economic Cooperation (APEC) Summit again in 2024, an event that represents a strategic opportunity to consolidate its international relations and strengthen its presence in the Asia-Pacific region.  With the motto “Empower, Include, Grow", this will be the third time that the country assumes APEC presidency, a significant milestone...
November 1, 2024
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Key Tips for Hosting a Corporate Event in São Paulo

São Paulo is Brazil’s most populous city and one of the largest urban economies in Latin America, representing about 10% of the country’s economy. Known for its vibrant cultural, financial, and international presence, it is a strategic choice for hosting corporate events. For businesses expanding to Brazil, a corporate event in São Paulo can be…

October 31, 2024
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Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

October 25, 2024
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Connect with Your Customers through a Creative Newsletter

Have you ever written a love letter? The kind where you pour all your feelings onto paper—or maybe into a WhatsApp message—with the sole intention of expressing what’s in your heart to that special someone. A newsletter works in a similar way. While you’re not sharing your deepest emotions with your customers, through a creative…

October 24, 2024
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5 Event Ideas to Put Your Brand in the Spotlight

There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for…

October 18, 2024
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5 Bars in Rio for corporate events with a carioca vibe

Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate…

October 15, 2024
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The present and future of AI and PR

As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In…

October 9, 2024
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Indigenous feminism: a holistic perspective

Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss…

October 7, 2024
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