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The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…

The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty…

Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage, a growing economy, and a population of over 130 million, Mexico offers a fertile ground for advertisers who can skillfully navigate its complexities and resonate with local audiences. The communication…

If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies is one of the best ways to do this. But what exactly is SEO?  SEO, or Search Engine Optimization, encompasses all the efforts—whether back-end, front-end, on-page, or off-page—focused on developing…

In today’s dynamic and interconnected business environment, crisis management has become a strategic priority for organizations across all sectors. According to the Institute for Crisis Management, only 14% of crises are unexpected, meaning 86% can be anticipated. One of the most effective tools for predicting and mitigating image and institutional crises is the creation of…

Peru has become the latest country in Latin America to implement a system of taxing placed on streaming services and digital platforms that are used on a daily basis, such as Netflix, Disney+ and other services like Uber, Airbnb and more.  The Legislative Decree 1623, which amends the General Sales Tax (IGV) Law with respect…

Creating a event menu that truly celebrates local culture is no easy feat. It varies not just from country to country, but also from one event to another. To deliver an authentic experience, it’s essential to use regional ingredients and collaborate with local chefs, which also helps support the local economy. That’s why we’ve put…

For years, consumers worldwide have seen companies as social agents. The idea that corporations should only focus on providing good services and quality products is now outdated. In this context, Corporate Social Responsibility (CSR) is particularly important in Latin America. Our latest regional survey of over 3,000 people reveals that 81% of respondents say companies’ attitudes…

After Barranquilla withdrew as the host of the 2027 Pan American Games, the Extraordinary General Assembly of Panam Sports faced a crucial decision between two cities: Asunción and Lima, both vying to host this prestigious sporting event. When the verdict was announced, the Peruvian delegation erupted in joy as Lima was chosen to host the…

Defining an SEO strategy is essential for any business aiming to achieve online success. With the continuous evolution of search algorithms and the introduction of new tools and features, such as AI, also known as SGE (Search Generative Experience), and Featured Snippets, adopting a holistic approach that integrates technical SEO, content, UX, and links is…