Latest Posts
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
August 10, 2015
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
June 12, 2014
Recent Posts
How a well thought-out social media strategy can help your brand
November 12, 2021
Instagram Changes in 2021: how to seize new opportunities
November 5, 2021
Why doing business in Brazil can be challenging for foreigners
October 27, 2021
Public Affairs: how to manage governments’ reputation
September 24, 2021
Femvertising: plural female representation leads to responsible advertising
September 10, 2021