Latest Posts
Social media in Brazil: what is the typical diet?
Kantar IBOPE Media recently released a revealing infographic showing a ‘panoramic overview’ of the typical Brazilian’s social media consumption habits in 2015, based on the Target Group Index, polling 20,000 Brazilians…
February 5, 2016
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
February 4, 2016
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
August 10, 2015
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
June 12, 2014
Recent Posts
Lupa do Bem: our portal dedicated to social projects
April 8, 2022
The 6 largest news outlets in Latin America (2022)
April 1, 2022
8 signs your company needs a PR consulting agency right now
March 18, 2022
