Latest Posts
Social platforms: a powerful tool for event promotion in LATAM
Since their creation, social networks have become an integral part of our daily lives. They have completely transformed how we connect, allowing us to establish and maintain relationships regardless of physical distance. The rise of social media has not only transformed personal interactions but has also opened up new avenues for companies to communicate with...
August 7, 2024
Now you can donate crypto to Brazilian NGOs
Now you can donate crypto both within Brazil and to the country! This allows companies and individuals worldwide to support projects led by NGOs and other non-profit organizations, helping them achieve their goals. The innovation, a first in Brazil, is made possible by Dominó do Bem, a platform created by Patrick O’Neill, CEO and co-founder…
July 23, 2024
Learn how the Bases Law impacts businesses in Argentina
Since the approval of the Bases Law, Argentina has redefined its strategies to attract international investors. Incentive Regime for Large Investments To attract international investment, the government established the Incentive Regime for Large Investments (RIGI), offering tax, fiscal, and exchange benefits for national or foreign projects that exceed $200 million in any economic sector. It...
July 19, 2024
A brief study on Latin American feminism
Art by Whittney de Araújo (https://www.instagram.com/w.whittney_arts/)
July 12, 2024
Discover six LGBT media outlets in Latin America
Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant LGBTQIAP+ community, which has been gaining more space in today 's society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting against discrimination, promoting...
June 28, 2024
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of any person, regardless...
June 24, 2024
A beginner’s guide on how to manage a website with a CMS
In today's digital age, having an online presence is crucial for the success of any business or venture. However, to be honest, learning how to create and manage a website can appear a daunting task, especially for those just starting out without a technical background. This is where Content Management Systems (CMS) come into play,...
June 14, 2024
Social media and public relations: why do they depend on each other?
For two decades, we have witnessed first hand the radical transformation that our lives have undergone due to social media and public relations, which has changed the way we communicate and our daily routines. Nowadays, social networks have become an invaluable source to connect with friends and stay informed about the day's most important news....
June 7, 2024
Digital audience engagement: 5 Marketing and PR strategies
In the present day marketing and PR landscape where online interactions dominate, the concept of digital audience engagement has evolved from a mere tactic to a fundamental strategy. The digital transformation has empowered consumers, giving them both a voice, as well as a choice in a way never before seen. As a result, brands are...
May 31, 2024
Music Festival Marketing: 5 strategies to rock it in Latin America
Learn about the music events landscape in Latin America and discover how to take advantage of marketing opportunities in an industry that continues to grow in the region. Music festival landscape in Latin America The music festival industry in Latin America shows a remarkable growth trajectory that promises exciting opportunities for event organizers and brands...
May 17, 2024
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