Latest Posts
Discover six LGBT media outlets in Latin America
Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant LGBTQIAP+ community, which has been gaining more space in today 's society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting against discrimination, promoting...
June 28, 2024
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of any person, regardless...
June 24, 2024
A beginner’s guide on how to manage a website with a CMS
In today's digital age, having an online presence is crucial for the success of any business or venture. However, to be honest, learning how to create and manage a website can appear a daunting task, especially for those just starting out without a technical background. This is where Content Management Systems (CMS) come into play,...
June 14, 2024
Social media and public relations: why do they depend on each other?
For two decades, we have witnessed first hand the radical transformation that our lives have undergone due to social media and public relations, which has changed the way we communicate and our daily routines. Nowadays, social networks have become an invaluable source to connect with friends and stay informed about the day's most important news....
June 7, 2024
Digital audience engagement: 5 Marketing and PR strategies
In the present day marketing and PR landscape where online interactions dominate, the concept of digital audience engagement has evolved from a mere tactic to a fundamental strategy. The digital transformation has empowered consumers, giving them both a voice, as well as a choice in a way never before seen. As a result, brands are...
May 31, 2024
Music Festival Marketing: 5 strategies to rock it in Latin America
Learn about the music events landscape in Latin America and discover how to take advantage of marketing opportunities in an industry that continues to grow in the region. Music festival landscape in Latin America The music festival industry in Latin America shows a remarkable growth trajectory that promises exciting opportunities for event organizers and brands...
May 17, 2024
Influencer Marketing for startups: step by step
Discover how to create a good Influencer Marketing strategy for startups step by step Influencer marketing for startups has marked a change in the way small brands interact with their audiences in the digital age. Currently, millions of people use different social networks such as Tik Tok, Instagram, YouTube, etc. to work, entertain or get...
May 3, 2024
Web3 and sports: how blockchain is transforming the industry?
Anyone who thinks that web3 and sport are part of different worlds is mistaken. Sport has evolved, as has the way we consume it, and technology is increasingly an ally of fans each day we pass. And although it is not yet as popular a technology, the main clubs, brands, athletes and sports leagues in...
April 26, 2024
Inclusive language: how to communicate with everybody
The way we communicate is constantly changing. Changes happen in language, culture and individual expression in a society. Inclusive, neutral or non-binary language emerges as part of this process of understanding who we are and what we want to communicate. Language’s transformation Language is guided by all the people who use it, it doesn't exist...
April 5, 2024
How to create a content marketing strategy
Discover how to create your content marketing strategy in 10 simple steps. Content marketing has not only become an essential tool, but also become a prevailing necessity for companies and brands seeking to establish solid connections with their audience and stand out in an increasingly competitive and saturated market. This marketing strategy, which has experienced...
March 29, 2024
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