Latest Posts
How to create a content marketing strategy
Discover how to create your content marketing strategy in 10 simple steps. Content marketing has not only become an essential tool, but also become a prevailing necessity for companies and brands seeking to establish solid connections with their audience and stand out in an increasingly competitive and saturated market. This marketing strategy, which has experienced...
March 29, 2024
How agile methodologies can be applied in PR and Digital Marketing
Understand what agile methodologies are and how to adapt them to any type of market Agile methodologies are, generally speaking, well known. They play a part in the everyday vernacular of technology or scientific development of professionals and companies with startups being largely responsible for "translating" agile methodologies into the business world. Companies are always...
March 22, 2024
SEO for press releases: 5 strategies to improve your online reach
Understand how SEO can improve the impact and visibility of your press release and learn specific strategies to optimize your copy. In the dynamic realm of today's digital landscape, crafting impeccable press releases is only the initial stride toward achieving online visibility and resonance in the ever-evolving sea of information. Even the most finely honed...
March 15, 2024
Are brands that work with micro-influencers successful?
The micro-influencer landscape is experiencing significant growth as brands increasingly recognize its unique value and authenticity. Discover how these content creators can bring success to your brand. The influencer marketing landscape has witnessed remarkable growth in recent years, primarily promoted by the explosive rise of social media platforms like Instagram, YouTube, and TikTok. As consumers...
March 8, 2024
Technology in Peru: How this industry has changed in recent years
When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and…
February 23, 2024
How should advertising be carried out in sports betting in Brazil?
In recent years, sports betting houses have experienced an exponential growth in Brazil, driven by the growing popularity of the sporting universe, especially football. This phenomenon attracted the government's prompt attention, leading it to direct its efforts towards regulating sports betting advertising. According to a survey published in 2023 by Datahub, sports betting grew by...
February 16, 2024
Education in Brazil: our journey of transformation and collective growth
Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent ENEM (Exame Nacional...
February 9, 2024
What is Integrated Marketing Communication?
Discover how Integrated Marketing Communications (IMC) can drive your business growth and competitiveness. In a highly competitive and constantly evolving business landscape, Integrated Marketing Communications is a fundamental element that plays a crucial role in the promotion and success of companies. Integrated Marketing Communications (IMC) allows organizations to consolidate their marketing messages and strategies across...
February 2, 2024
Profile on LinkedIn: boost your career
If you’re a marketing professional, you will have certainly heard about LinkedIn, or perhaps you already have an account. But if you’ve already got one and don’t know how to use it to your advantage, don’t worry, here are our tips for boosting your profile on Linkedin, in order to increase your reach and make...
January 26, 2024
How artificial intelligence and public relations can go hand in hand
While human touch will prevail, there are many ways we can make artificial intelligence and public relations work together in order to execute more efficient and strategic campaigns. Robots can certainly write press releases, but that won't be vital to the future of this industry. Decision making is the most important process in any company....
January 19, 2024
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