Latest Posts
Digital audience engagement: 5 Marketing and PR strategies
In the present day marketing and PR landscape where online interactions dominate, the concept of digital audience engagement has evolved from a mere tactic to a fundamental strategy. The digital transformation has empowered consumers, giving them both a voice, as well as a choice in a way never before seen. As a result, brands are...
May 31, 2024
Music Festival Marketing: 5 strategies to rock it in Latin America
Learn about the music events landscape in Latin America and discover how to take advantage of marketing opportunities in an industry that continues to grow in the region. Music festival landscape in Latin America The music festival industry in Latin America shows a remarkable growth trajectory that promises exciting opportunities for event organizers and brands...
May 17, 2024
Influencer Marketing for startups: step by step
Discover how to create a good Influencer Marketing strategy for startups step by step Influencer marketing for startups has marked a change in the way small brands interact with their audiences in the digital age. Currently, millions of people use different social networks such as Tik Tok, Instagram, YouTube, etc. to work, entertain or get...
May 3, 2024
Web3 and sports: how blockchain is transforming the industry?
Anyone who thinks that web3 and sport are part of different worlds is mistaken. Sport has evolved, as has the way we consume it, and technology is increasingly an ally of fans each day we pass. And although it is not yet as popular a technology, the main clubs, brands, athletes and sports leagues in...
April 26, 2024
Inclusive language: how to communicate with everybody
The way we communicate is constantly changing. Changes happen in language, culture and individual expression in a society. Inclusive, neutral or non-binary language emerges as part of this process of understanding who we are and what we want to communicate. Language’s transformation Language is guided by all the people who use it, it doesn't exist...
April 5, 2024
How to create a content marketing strategy
Discover how to create your content marketing strategy in 10 simple steps. Content marketing has not only become an essential tool, but also become a prevailing necessity for companies and brands seeking to establish solid connections with their audience and stand out in an increasingly competitive and saturated market. This marketing strategy, which has experienced...
March 29, 2024
How agile methodologies can be applied in PR and Digital Marketing
Understand what agile methodologies are and how to adapt them to any type of market Agile methodologies are, generally speaking, well known. They play a part in the everyday vernacular of technology or scientific development of professionals and companies with startups being largely responsible for "translating" agile methodologies into the business world. Companies are always...
March 22, 2024
SEO for press releases: 5 strategies to improve your online reach
Understand how SEO can improve the impact and visibility of your press release and learn specific strategies to optimize your copy. In the dynamic realm of today's digital landscape, crafting impeccable press releases is only the initial stride toward achieving online visibility and resonance in the ever-evolving sea of information. Even the most finely honed...
March 15, 2024
Are brands that work with micro-influencers successful?
The micro-influencer landscape is experiencing significant growth as brands increasingly recognize its unique value and authenticity. Discover how these content creators can bring success to your brand. The influencer marketing landscape has witnessed remarkable growth in recent years, primarily promoted by the explosive rise of social media platforms like Instagram, YouTube, and TikTok. As consumers...
March 8, 2024
Technology in Peru: How this industry has changed in recent years
When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and…
February 23, 2024
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