Latest Posts
All you need to know about marketing for SaaS companies
The Saas market (software as a service) has grown rapidly over the last decade. So much it’s become a popular option among companies from all sectors. With that said, today is the best moment to understand about marketing for SaaS companies. On the other hand, the software and SaaS sector has become increasingly saturated, especially...
June 16, 2023
Why is being empathetic important for communicators?
Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it can help the...
June 9, 2023
The power of social impact campaigns
With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let's explore the benefits and one impactful campaign of ours in particular. Social impact...
June 2, 2023
What is the best time to publish a press release?
One of the tangible results of Public Relations is a press release. Press releases are content written in the style of news Informative structure and clear readability, which allow us to strengthen the relationship with journalists and expose the key messages of a brand. Just like in the same way we know when and how...
May 26, 2023
PR Week Awards 2023: recognitions we took home
After winning the Best Agency in LATAM award for three consecutive years, Sherlock Communications scaled even greater heights at the PRWeek Awards 2023, being named as Best International Agency. The award is a source of great pride for our entire team, as it recognizes the exceptional creative work and results we have produced for our…
May 24, 2023
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
How to use social media for public relations [Quick Guide]
No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way back before social...
May 12, 2023
How can digital storytelling promote your brand awareness?
The act of telling stories has always been a part of our lives. Humans have been telling interesting stories since the Stone Age. And today, after all these years, people have tons of stories to tell and it's no different in Latin America. A narrative well built, especially online, also helps to conquer business goals...
May 5, 2023
How to improve your digital customer experience
With so many products and services in the digital era, where anyone can open their own business in the e-commerce world, authentic content delivery is one of the main strategies for attracting and retaining customers. This is where the digital customer experience (DCX) starts. DCX involves creating marketing assets capable of optimizing your e-commerce, providing...
April 28, 2023
Integrated communication: a guide to make it happen
As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
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