Latest Posts
Energizing the passion: the importance of sportive marketing in Latin America
Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport and entertainment in...
October 27, 2023
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And…
October 20, 2023
Sabre Awards 2023: Sherlock Communications take three prizes home
This year was no different from the previous one: the team at Sherlock Communications won three awards for campaigns at the Latin America SABRE Awards 2023 with much pride, innovation and effort. Our professionals achieved great success in the categories of Influencer Marketing (Opera GXCapital), Financial Markets Communication (Janus Henderson Investors) and CEO of the...
October 20, 2023
What are the sports betting laws in Mexico?
Learn how gambling legislation works in the country and people's habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. In this article, we...
October 13, 2023
What is ASO in digital marketing?
Application search optimization, known as ASO, is a group of techniques with the goal of optimizing, promoting visibility and appealing to a mobile app in stores such as App Store and Google Play Store. The aim of this tool in digital marketing is to increase the position and the conversion rates, which also result in...
October 7, 2023
10 reasons to embrace the power of multi-market PR
Since its debut in the 19th century, PR strategies have evolved to be much more than just public image management; they have emerged as the common thread that weaves reputation, sustainable growth, the path to influence and the representation of strategic audiences. Today, in a world where competition is relentless and organisations must deploy fully...
September 29, 2023
The guide to marketing communication in Latin America
Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
How do you contribute to a third sector organization?
Know why your company should maintain an effective collaboration with projects that generate social impact in society When a company collaborates with a third sector organization, be it an NGO or an independent project, it strengthens the actions. By offering ways that guarantee the economical sustainability of the projects, the organization helps to amplify the...
September 21, 2023
![Claudia Suárez is a Pan-American champion in this discipline. [Facebook]](https://i0.wp.com/www.sherlockcomms.com/wp-content/uploads/2023/09/sSEEqJVZE5edwu_U7hyFTetmG9B6BnDHRjW29x2cOc2IJGAXvRoUFHYtrPCyPgff3UDG1OddxcK9Hnyi1x6yaOltLSNPeGtR_PpjZvQ3XODanmEMN58onXVAPkwG8vMgEXOhX5YWPl8IJT5DED_fb6I-1-445x340.jpeg "Claudia Suárez is a Pan-American champion in this discipline. [Facebook]")
Paleta frontón: the Peruvian sport picking up fans all over the world
A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where "Blanquirroja" won the gold medal in both the men's and women's...
September 15, 2023
How do you obtain customer feedback in Latin America?
In today's competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse market of Latin...
September 8, 2023
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