PR Week Awards 2023: recognitions we took home
After winning the Best Agency in LATAM award for three consecutive years, Sherlock Communications scaled even greater heights at the PRWeek Awards 2023, being named as Best International Agency.
The award is a source of great pride for our entire team, as it recognizes the exceptional creative work and results we have produced for our clients over the past year.
We were also nominated for…
Best Global Citizenship Campaign for Ellen Macarthur Foundation.
The Ellen MacArthur Foundation is a global non-profit organization that develops and promotes the idea of a circular economy with companies, governments and academics globally to mobilize large-scale systemic solutions.
The company hired us, from Sherlock Communications, to design a campaign that would bring awareness about the circular economy in 4 Latin American countries. In Brazil, Chile, Colombia and Mexico, the concept was quite unknown or misunderstood by the target communities, such as governments and NGOs.
With this mission on our hands, we prepared media stories in Portuguese and Spanish, highlighting key and factual information about food, climate change and plastic waste. We also brought 5 spokespersons known for their preoccupation with the environment to educate the audience and invite them to sign a petition in order to create a legally binding treaty on plastic pollution.
The petition comprised a partnership between Ellen Marcathur and WWF and the initiative made the United Nations promise to create a plastic pollution law by the end of this year (2023). The campaign also generated 662 pieces of coverage, including many Tier One publications which have resulted in more than 2.2 million people signing the petition.
