Chileans do not like to feel pressured in business negotiations and will retreat from relationships that are perceived as being pushy. With a more formal business atmosphere than in neighbouring countries, close personal relationships are a vital pre-cursor to business arrangements in Chile. Cautious by nature, Chileans will only do business with those that they trust, and with whom they enjoy a friendly relationship.
It is imperative that any international company or entity wishing to break into the Chilean market does so with a local expert, who knows the cultural intricacies and has the required high-level contacts, to impact decision making. Your local PR agency in Chile will be able to introduce you to the right people and help you to navigate fruitful relationships with them.