Corporate Social Responsibility

Sherlock Communications > Corporate Social Responsibility

A Responsible Business

We at Sherlock Communications aim to lead Latin American PR agencies in operating as a responsible business. Our policies are based on responsibly managing our impacts in every endeavour. Aligned with that, we always look forward to maintaining a mutual, respectful and inclusive relationship with locals, customers, vulnerable communities, minorities and the environment.

Within our ways of working, we strongly believe that successful campaigns go way further than generating leads and profit – our success is measured by the positive impacts we can achieve with our clients throughout Latin America.

We are signatories of the UN Global Compact in Brazil and the UK.

Annual carbon emissions measured and offset with Compensa.Eco, based on the GHG Protocol.

Corporate Transparency

At Sherlock Communications, transparency is a core value that permeates all our actions and strategies. Our commitment to corporate social responsibility (CSR) is reflected in our respectful and inclusive relationships with local and traditionally excluded communities, our clients, and the environment.

We believe that true success goes beyond leads and profit, measured by the positive impacts we generate with our clients throughout Latin America.

The publication of our first CSR Progress Report for 2023 is an important step in this direction, allowing us not only to report our past initiatives but also to plan and set more concrete goals for the future, reinforcing our commitment to transparency and corporate responsibility in all our business practices.

Our CSR Structure

Assuming this commitment to building a more sustainable future for all, we have structured a CSR division within the agency, composed of five pillars:

  • Diversity, Equity, and Inclusion (DEI) Committee: Our DE&I team is committed to driving new policies that enhance diversity and inclusion at Sherlock Communications. We lead internal initiatives that foster a more inclusive environment and celebrate diversity across the agency.
  • Internal and external engagement strategy (applied CSR): Our dedicated team spearheads the implementation of CSR policies, creating engagement campaigns for our consultants. These efforts extend beyond the agency, involving participation in awards, events, and training programs.
  • Pro-bono campaigns: We provide pro bono communication consultancy to NGOs and third-sector organizations that lack the financial resources to access professional services. Our goal is to help them grow and build robust communication strategies. View some of our impactful projects here.
  • Dominó do Bem: To simplify and tax-optimize the donation process in Latin America, we developed a blockchain-based platform. Using a stable coin, individuals can directly support NGOs, ensuring efficiency and transparency in their contributions.
  • Lupa do Bem: As the first agency with a dedicated social impact platform, our team of journalists identifies and promotes the stories of micro, small, and medium NGOs and social projects across Brazil and Latin America, including Argentina, Peru, and Colombia. Through Lupa do Bem, we help them gain visibility and connect with donors and volunteers. See Lupa do Bem’s institutional video below: