The fintech industry links technology with financial services, making the latter more accessible and convenient for regular users. It has put established banks under significant pressure by providing easier access for customers to functions like online banking, peer-to-peer lending, bitcoin or blockchain banking and receiving financial advice online.
Fintech
What is Fintech?
Fintech in Latin America
Today, Latin America has the third largest aggregated mobile usage in the world, behind North America and Europe. Despite national governments playing catch-up when it comes to matching the rapid expansion of online financial services with timely legislation, fintech hubs are becoming established in Brazil, Mexico, Colombia, Chile, and Argentina. Mexico and Brazil in particular are the largest ecosystems in the region, housing nearly 800 fintech startups between them. Making your voice heard and effectively promoting your services in such a crowded and rapidly-expanding marketplace is not easy – but it is essential to the success of any fintech business.
Future Use and Need for Fintech PR
Latin America contains millions of new, untapped potential fintech users. Users with increasing mobile access are open to banking alternatives that offer greater convenience and control over their own finances. PR campaigns and strategies are a crucial part of getting your fintech business’s message across to the audiences that matter most.
In today’s competitive market, close attention needs to be paid to your potential customers, as fintech institutions mainly target what experts refer to as the ‘unbanked’ – the growing consumer market made up of millions of people in local communities who do not have access to a traditional bank account.
Your company should seek to win over its target audiences using both traditional and non-traditional approaches. The objective is to reach these unbanked communities effectively and persuasively, and to boost your market share by getting your story across to the people who are most likely to respond to it. In this sense, working with dedicated fintech PR specialists can be the difference between conquering the market and falling behind the competition.
How we can help?
Sherlock Communications has wide-ranging experience executing campaigns which measurably enhance the brand value of fintech startups and organisations in Latin America, using our experience and connections in the specialist media and fintech community.
Our team is made up of dedicated marketing specialists who can relate to your company’s needs, and know how best to bring its story to life. We establish relationships built on trust and transparency, creating a variety of strong campaigns on a long-term strategy basis. We leverage our considerable media relations network across Latin America, and can access the biggest influencers online, establishing your organisation as a key player. This takes our fintech clients to the next level through maximum coverage with journalists, investors, and the entire, fast-growing industry.
