Latin America contains millions of new, untapped potential fintech users. Users with increasing mobile access are open to banking alternatives that offer greater convenience and control over their own finances. PR campaigns and strategies are a crucial part of getting your fintech business’s message across to the audiences that matter most.
In today’s competitive market, close attention needs to be paid to your potential customers, as fintech institutions mainly target what experts refer to as the ‘unbanked’ – the growing consumer market made up of millions of people in local communities who do not have access to a traditional bank account.
Your company should seek to win over its target audiences using both traditional and non-traditional approaches. The objective is to reach these unbanked communities effectively and persuasively, and to boost your market share by getting your story across to the people who are most likely to respond to it. In this sense, working with dedicated fintech PR specialists can be the difference between conquering the market and falling behind the competition.