New sustainable investments fuel the green revolution in Chile
[vc_row][vc_column][vc_column_text css=””]After years of public policy and collaborative programs, Chile has positioned itself as a regional leader in sustainable investments, thanks to its commitment to the circular economy and renewable energy. The combination of innovative public policies, ambitious goals, and the active participation of the country’s main industries has created an extremely favorable environment for […]
SEO Website Audit: A Strategic Tool for Global Visibility and Performance
Content Creation Alone Isn’t Enough: The Pitfall of Poor SEO No matter how great your content is, if it doesn’t rank well or isn’t seen by your target audience, it’s essentially wasted potential —and wasted resources. The digital world has become overcrowded with data and information. Approximately 402.74 million terabytes of data are created every […]
Gambling legislation in the Peruvian market: updates for 2025
The sports betting industry is one of the fastest-growing sectors in the world, and Peru is no exception. The Peruvian market is already valued at over 4.5 billion soles – equivalent to approximately 1.2 billion dollars, according to official data from the Ministry of Foreign Trade and Tourism (Mincetur), as reported by the newspaper Gestión. […]
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
[vc_row][vc_column][vc_column_text css=”.vc_custom_1719317081833{margin-top: -15px !important;}”]Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of […]
Music Festival Marketing: 5 strategies to rock it in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1715948117915{margin-top: -15px !important;}”] Learn about the music events landscape in Latin America and discover how to take advantage of marketing opportunities in an industry that continues to grow in the region. [/vc_column_text][vc_custom_heading text=”Music festival landscape in Latin America” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1732632213545{margin-top: -15px !important;}”]The music festival industry in Latin America shows a remarkable growth trajectory […]
How to create a content marketing strategy
[vc_row][vc_column][vc_column_text css=”.vc_custom_1711713037282{margin-top: -15px !important;}”] Discover how to create your content marketing strategy in 10 simple steps. Content marketing has not only become an essential tool, but also become a prevailing necessity for companies and brands seeking to establish solid connections with their audience and stand out in an increasingly competitive and saturated market. This marketing […]
SEO for press releases: 5 strategies to improve your online reach
[vc_row][vc_column][vc_column_text css=”.vc_custom_1710525440478{margin-top: -15px !important;}”] Understand how SEO can improve the impact and visibility of your press release and learn specific strategies to optimize your copy. In the dynamic realm of today’s digital landscape, crafting impeccable press releases is only the initial stride toward achieving online visibility and resonance in the ever-evolving sea of information. Even […]
Are brands that work with micro-influencers successful?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1709901836658{margin-top: -15px !important;}”]The micro-influencer landscape is experiencing significant growth as brands increasingly recognize its unique value and authenticity. Discover how these content creators can bring success to your brand. The influencer marketing landscape has witnessed remarkable growth in recent years, primarily promoted by the explosive rise of social media platforms like Instagram, YouTube, and […]
What is Integrated Marketing Communication?
Discover how Integrated Marketing Communications (IMC) can drive your business growth and competitiveness. In a highly competitive and constantly evolving business landscape, Integrated Marketing Communications is a fundamental element that plays a crucial role in the promotion and success of companies. Integrated Marketing Communications (IMC) allows organizations to consolidate their marketing messages and strategies across […]
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And […]