Paleta frontón: the Peruvian sport picking up fans all over the world
[vc_row][vc_column][vc_column_text css=”.vc_custom_1694783264317{margin-top: -15px !important;}”]A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where “Blanquirroja” won the gold medal in both the […]
4 Peruvian customs during their national holidays
[vc_row][vc_column][vc_column_text css=”.vc_custom_1689347160532{margin-top: -15px !important;}”]On 28 July 1821, José de San Martín declared Peru’s independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained […]
The current crypto ecosystem in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1684510119191{margin-top: -15px !important;}”] Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. [/vc_column_text][vc_column_text css=”.vc_custom_1684509861796{margin-top: -15px !important;}”]Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November […]
Fintechs in Peru: a deep dive into the scene
[vc_row][vc_column][vc_column_text css=”.vc_custom_1677826244869{margin-top: -15px !important;}”] These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were […]
Does Peru allow sports betting and casinos?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1666956783857{margin-top: -15px !important;}”] With the growth of the country’s gambling sector, Peru faces a pivotal moment in the regulation of sports betting. [/vc_column_text][vc_column_text css=”.vc_custom_1666956797482{margin-top: -15px !important;}”]Sports betting and casino games are growing exponentially worldwide. In Latin America, the gambling sector is currently valued at approximately USD 5 billion per year, a figure which is […]
5 reasons why influencer marketing is effective
[vc_row][vc_column][vc_custom_heading text=”This strategy can bring great results for brands looking to trend on social media.” font_container=”tag:h2|font_size:30px|text_align:center|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1666375762917{margin-top: -15px !important;}”]Influencers may be identified by the thousands of followers on their social media channels, and their daily posts, interaction-seeking stories and live broadcasts. But in reality, they are much more than that. You can see it […]
Are press releases still relevant in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1665153364631{margin-top: -15px !important;}”]Many communication tools and strategies have changed over time. Some have evolved and adapted to the digital age, while others have been replaced by new ones. For example, some people may wonder whether press releases are still relevant today. The digital revolution has changed the way people get information. Whereas before they […]
Why are links important for SEO?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1663569049143{margin-top: -15px !important;}”] SEO is one of the most trend-setting words of this century [/vc_column_text][vc_column_text css=”.vc_custom_1663569161535{margin-top: -15px !important;}”]With the advent of search engine optimization (SEO), everything has changed on the internet. Websites are constantly looking for more visitors, so they use different marketing strategies to increase their numbers. Many people ask: why are links […]
News in Peru: which media do Peruvians trust the most?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1662470042254{margin-top: -15px !important;}”] Television is the most trusted medium, according to Peruvians [/vc_column_text][vc_column_text css=”.vc_custom_1662470328922{margin-top: -15px !important;}”]Trust is a major indicator for any country’s media. News in Peru travels fast, not only on the websites of its well-known newspapers, but also in independent media which exploit the potential of social networks. Radio has a relatively […]
Tourist attractions in Peru: the 5 most visited places in the country
[vc_row][vc_column][vc_column_text css=”.vc_custom_1661408252317{margin-top: -15px !important;}”] Machu Picchu is Peru’s most popular tourist destination [/vc_column_text][vc_column_text css=”.vc_custom_1661408367163{margin-top: -15px !important;}”]Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five […]