When art and anthropology converge in digital activism
The evolution of humankind has not only been biological but cultural. This is the very field that anthropology delves into: the rituals, beliefs, practices, myths, values, and institutions that reflect our interactions with the environment, shaped by the social and historical context in which we are embedded. It is a relentless quest to understand who […]
The power of public mobilisation behind Pink October’s origin
In the 80s, there was a 32% increase in breast cancer cases in the United States. However, the topic remained a huge taboo. Women would speak about their diagnoses only in whispers, with trembling voices. And since treatments were still invasive and not very advanced, many patients discovered their cancer at more critical stages. One […]
Tips to get more clicks in the AI overview era
[vc_row][vc_column][vc_column_text css=””] We are all familiar with how artificial intelligence is changing the way we interact with the world, especially in the workplace. Many see it as a tool to streamline simpler tasks, while others end up using it more than necessary, which compromises their creative capacity. The truth is, it has become easier to […]
PRWeek Global Awards 2025: we are the Best Agency in LatAm!
The PRWeek Global Awards are always eagerly anticipated and celebrated by the team at Sherlock Communications. Receiving global recognition is a significant achievement for us, as it also signifies that Latin American culture is gaining increasing recognition worldwide. It’s the result of our commitment to embracing international clients with a local cultural perspective. This event […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]
Why is CCXP 2024 a Phenomenon in Brazil?
CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con, […]
5 Event Ideas to Put Your Brand in the Spotlight
There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for […]
Ways to improve the customer experience with SEO
If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies is one of the best ways to do this. But what exactly is SEO? SEO, or Search Engine Optimization, encompasses all the efforts—whether back-end, front-end, on-page, or off-page—focused on developing […]
Now you can donate crypto to Brazilian NGOs
Now you can donate crypto both within Brazil and to the country! This allows companies and individuals worldwide to support projects led by NGOs and other non-profit organizations, helping them achieve their goals. The innovation, a first in Brazil, is made possible by Dominó do Bem, a platform created by Patrick O’Neill, CEO and co-founder […]
Organic traffic: how can your company succeed?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1690551434655{margin-top: -15px !important;}”]There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online.[/vc_column_text][vc_custom_heading text=”What is organic traffic? ” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1690551463237{margin-top: -15px […]