Everything You Need to Know About Free Press in Colombia
When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other […]
Communicating with Gen Z Employees in LATAM
The arrival of Gen Z employees into the workforce has brought about a significant shift in workplace dynamics. This generation is characterized for being the first to have grown up entirely in the digital age, which has had a significant impact on their habits and communication preferences. However, in regions such as Latin America (LATAM), […]
Email Marketing: Step by Step to Set a Successful Campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702648815286{margin-top: -15px !important;}”]In a digital world full of social media noise and flashy ads, it’s easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this: there are 4.3 billion email users worldwide, imagine each of them as a potential customer, a loyal follower, or a […]