5 traits of a good spokesperson
From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…
6 characteristics of successful media training
[vc_row][vc_column][vc_column_text css=”.vc_custom_1614776622483{margin-top: -15px !important;}”] [Two women sitting next to a bench with papers, two pens and glasses while doing a good media training] [/vc_column_text][vc_column_text css=”.vc_custom_1614776638571{margin-top: -15px !important;}”]Every good radio or television interview is backed up by a successful media training, that is, the preparation of representatives of a particular cause or company to talk to […]
5 advantages of press releases
Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…