Adapting DEI strategies amidst evolving corporate landscapes
DEI in business, which stands for Diversity, Equity, and Inclusion, has become a common term worldwide. In the 2020s, corporate policies, committees, and roles dedicated to creating a more diverse, equal, and inclusive culture became widespread in American companies, and this quickly translated to other countries. However, it’s also seen its apparent “fall,” which may […]
AI’s key role in cybersecurity and investment opportunities in Chile in 2025
Artificial Intelligence will continue to be a central theme in 2025. Its growth, for better or for worse, is unstoppable. On one hand, AI-driven innovations promise to transform the global economy, opening new investment opportunities. On the other hand, AI represents a constant threat to organizations’ security, with its ability to enhance sophisticated attacks. However, […]
10 trends transforming Chile’s energy market by 2025
“We are in the right industry. We are the promoters of the change towards a cleaner and more sustainable matrix by 2025,” said Ana Lía Rojas, Executive Director of the Chilean Association of Renewable Energy and Storage (ACERA), during her participation in the Future Energy Summit (FES 2024) held recently in Santiago. Rojas presented sector […]
Six key sectors to invest in Chile
According to the World Bank, Chile’s economy is stable and growing thanks to its solid macroeconomic policies and strong institutions. After the challenges brought by the pandemic, Chile has regained economic balance and, in recent years, has maintained an average annual growth of 2%. Chile is the fifth-largest economy in Latin America and has the […]
A beginner’s guide on how to manage a website with a CMS
[vc_row][vc_column][vc_column_text css=”.vc_custom_1718409584779{margin-top: -15px !important;}”]In today’s digital age, having an online presence is crucial for the success of any business or venture. However, to be honest, learning how to create and manage a website can appear a daunting task, especially for those just starting out without a technical background. This is where Content Management Systems (CMS) […]
Profile on LinkedIn: boost your career
[vc_row][vc_column][vc_column_text css=”.vc_custom_1706277101150{margin-top: -15px !important;}”]If you’re a marketing professional, you will have certainly heard about LinkedIn, or perhaps you already have an account. But if you’ve already got one and don’t know how to use it to your advantage, don’t worry, here are our tips for boosting your profile on Linkedin, in order to increase your […]
5 email marketing benefits for businesses
[vc_row][vc_column][vc_column_text css=”.vc_custom_1705064926715{margin-top: -15px !important;}”]Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new […]
Why doing business in Brazil can be challenging for foreigners
[vc_row][vc_column][vc_column_text css=”.vc_custom_1635341898331{margin-top: -15px !important;}”]Brazil’s vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country’s greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or […]
How PR Can Help your Cannabis Company’s Communications Strategy
[vc_row][vc_column][vc_custom_heading text=”The Latin American Cannabis Sector” font_container=”tag:h2|font_size:24px|text_align:left|color:%23145b5f” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1630061610109{margin-top: -15px !important;}”]The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the “Global Cannabis Market 2021 Report”. Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, […]
Digital influencers in Brazil: how can they spread your company’s ideals?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1628174191217{margin-top: -15px !important;}”]Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have […]