Public Affairs: how to manage governments’ reputation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1632514891869{margin-top: -15px !important;}”]Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs – the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason […]
Characteristics of Brazilian culture: what makes a multicultural country
Defining Brazilian culture is not a simple task. Since its beginnings, Brazil has been marked by an intense confluence and a great mixture of ethnicities, customs, dialects and creeds that, together, make up the characteristics of Brazilian culture. With a territory stretching across more than 8 million square kilometers, Brazil is made up of 27 states…
When – and how – to use public relations?
Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…