Benefits and strategies for advertising on tiktok
January 19, 2025, will be remembered in U.S. history as the day TikTok went offline nationwide due to government sanctions, impacting approximately 170 million American users. Although the ban was lifted shortly after, such actions inevitably create uncertainty for both users, who rely on the platform in their daily lives, and brands, which increasingly use […]
Why should you invest in programmatic advertising?
Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you to send messages directly to […]
Hero or villain: how AI is transforming paid media
Artificial intelligence is transforming paid media, reshaping the entire landscape of digital marketing. However, the big question that remains is whether AI is a powerful ally, offering unmatched precision and measurable results, or a potential risk that brings new challenges. Today, we’ll dive into how this technology is shaping the future of paid media, looking […]