José Jerí, Peru’s eighth president in a decade of political crisis that has not affected the country’s economic growth
In few countries in the world, politics and economics seem to exist in such different dimensions as in Peru. In just ten years, the country has seen eight presidents come and go, from Ollanta Humala to José Jerí, countless cabinets, and a succession of crises that would have paralyzed any nation. However, the macroeconomic figures […]
Trade relations between Peru and EU, two strategic partners towards 2030
Trade relations between Peru and EU have become one of the strongest and most strategic alliances for the South American country. Since the Free Trade Agreement came into force in March 2013, the EU has become Peru’s third largest trading partner, accounting for approximately 11% of the country’s total trade in goods. Just 10 years […]
Marketing strategies for a successful sports bookmaker in Peru
The online betting market is experiencing significant growth and has reached a boom that few industries manage to achieve in such a short period. It is enough to observe the logos displayed at various events to recognise the expansion of these companies, all striving to position themselves within a space that was once largely concentrated […]
From TV to Streaming: Peru’s Video Content Shift
The evolution of media and video content in Peru has taken a significant turn in recent years. What was once a monopoly of traditional television is now challenged by streaming platforms, such as YouTube, where established figures and new talents have found a more flexible and direct space to connect with their audiences. Audiences have […]
The 5 Greatest Benefits That APEC 2024 Has Brought to Peru
The Asia-Pacific Economic Cooperation (APEC) Forum, of which Peru has been a member since 1998, has consistently served as a vital platform for the country’s economic, trade, and political development. This year, Peru held the presidency for the third time (previously in 2008 and 2016), making it imperative to translate the benefits of hosting the […]
Peru APEC 2024, a gateway to growth and opportunity
[vc_row][vc_column][vc_column_text]Peru is preparing to host the Asia-Pacific Economic Cooperation (APEC) Summit again in 2024, an event that represents a strategic opportunity to consolidate its international relations and strengthen its presence in the Asia-Pacific region. With the motto “Empower, Include, Grow”, this will be the third time that the country assumes APEC presidency, a significant milestone […]
Lima’s 2027 Pan American Games: transforming Peru’s sports and economy
After Barranquilla withdrew as the host of the 2027 Pan American Games, the Extraordinary General Assembly of Panam Sports faced a crucial decision between two cities: Asunción and Lima, both vying to host this prestigious sporting event. When the verdict was announced, the Peruvian delegation erupted in joy as Lima was chosen to host the […]
Technology in Peru: How this industry has changed in recent years
When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and […]
CADE Peru: A source of communication opportunities for companies
[vc_row][vc_column][vc_column_text css=”.vc_custom_1701438812505{margin-top: -15px !important;}”] The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most important business forum in Peru, bringing together leaders from the public, private and social sectors to discuss and propose solutions […]