Colombian market: make your company shine in cybersecurity
The digital environment has opened the door to countless opportunities — from learning a recipe to applying for your dream job. However, this hyperconnectivity also exposes us to growing risks, such as fraud and digital scams. In this context, it is becoming increasingly urgent for more companies to enter the Colombian market and offer technological […]
Stop Working for Change Colombia: overcoming stereotypes behind the wheel
A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have caused that accident,” or “She […]
PR and politics: Strategies That Transformed 2024
The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president. […]
Discover six LGBT media outlets in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1719582036343{margin-top: -15px !important;}”]Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant LGBTQIAP+ community, which has been gaining more space in today ‘s society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting […]
Social media and public relations: why do they depend on each other?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1717779300484{margin-top: -15px !important;}”] For two decades, we have witnessed first hand the radical transformation that our lives have undergone due to social media and public relations, which has changed the way we communicate and our daily routines. Nowadays, social networks have become an invaluable source to connect with friends and stay informed about the […]