Respecting religious diversity in communications

You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible […]

Connect with Your Customers through a Creative Newsletter

Have you ever written a love letter? The kind where you pour all your feelings onto paper—or maybe into a WhatsApp message—with the sole intention of expressing what’s in your heart to that special someone. A newsletter works in a similar way. While you’re not sharing your deepest emotions with your customers, through a creative […]