Is a company TikTok account the right choice for all businesses?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1668167674648{margin-top: -15px !important;}”]TikTok, the video-sharing social media, has become a real worldwide phenomenon over the last few years. In addition to aiming to bring entertainment to its users, the app also represents a great opportunity for brands seeking to strengthen their Digital Marketing strategies. But before we address the relevance of a company TikTok […]
Crisis management on social media: all you need to know
[vc_row][vc_column][vc_column_text css=”.vc_custom_1660803266311{margin-top: -15px !important;}”]A brand’s digital reputation is built with a lot of effort, planning, content creation and audience relationships – work that can take weeks, months or even years. However, in this highly online world we live in, a positive image can be destroyed in a matter of minutes. Therefore, Crisis Management on Social […]
Will a company ever finish its social media marketing strategy?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1657981998704{margin-top: -15px !important;}”]Against the backdrop of a highly competitive, hi-tech market, it is essential for companies to invest in social media to attract, retain and build a relationship with their customers. Doing this successfully takes a lot of dedication and a change of mindset. In this article, we will help you understand the importance […]
The key steps to using Inbound Marketing for Brand Awareness
[vc_row][vc_column][vc_column_text css=”.vc_custom_1643970822889{margin-top: -15px !important;}”]All companies aim to strengthen their brands and be remembered in a positive way by consumers and users alike. Doing so lets businesses increase their relevance in the market and, as a result, their sales. So working on brand awareness is imperative. And inbound marketing for brand awareness is a very effective […]
Indigenous People in Brazil Seek Representation Through Communication
[vc_row][vc_column][vc_column_text css=”.vc_custom_1641487949745{margin-top: -15px !important;}”]The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be ‘in the know’ about the latest news, they are also seeking greater representation in the media and advertising. One of the movements […]
Femvertising: plural female representation leads to responsible advertising
[vc_row][vc_column][vc_column_text css=”.vc_custom_1631318844880{margin-top: -15px !important;}”]Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women’s Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the […]
Sherlock Communications Wins 5 of 11 Global Awards at Davos Communications Awards 2021
[vc_row][vc_column][vc_column_text css=”.vc_custom_1625840712754{margin-top: -15px !important;}”]Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, dominated the Davos Communications Awards 2021, winning 5 of the 11 award categories. The result was announced on June 28th, during an online ceremony broadcast directly from Davos, in which dozens of high-level professionals gathered to celebrate the year’s […]
Community Management: 8 mistakes to avoid when you’re a beginner
[vc_row][vc_column][vc_column_text css=”.vc_custom_1622778066758{margin-top: -15px !important;}”]Community Management is a fundamental strategy for companies that decide to invest in Social Media Marketing to leverage their sales and strengthen their brands in the market. The professional responsible for this practice aims to interact online with the public, in order to develop a solid relationship that helps the company to […]