One in Eight Latin Americans Value Corporate Social Responsibility
For years, consumers worldwide have seen companies as social agents. The idea that corporations should only focus on providing good services and quality products is now outdated. In this context, Corporate Social Responsibility (CSR) is particularly important in Latin America. Our latest regional survey of over 3,000 people reveals that 81% of respondents say companies’ attitudes […]
How to choose an SEO agency?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1655908853175{margin-top: -15px !important;}”]Just as someone requiring surgery will seek out a surgeon, it stands to reason that if you are looking to position your company’s website on Google, you will turn to SEO experts. This means hiring the services of a dedicated and specialized agency. How to choose an SEO agency becomes a burning […]
What are SEO and SEM?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731513399587{margin-top: -15px !important;}”]SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because […]
How long does SEO take?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1731440620426{margin-top: -15px !important;}”]Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late ’80s and early ‘90s: “Time is money”. “How long does SEO take?“, meanwhile, is the standard […]
Core Web Vitals: why are they so important?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1654250632545{margin-top: -15px !important;}”]In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that […]
App Store Optimization: 8 common mistakes you shouldn’t be making
[vc_row][vc_column][vc_column_text css=”.vc_custom_1656972880689{margin-top: -15px !important;}”]For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, […]
How many people use streaming services in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1637135805896{margin-top: -15px !important;}”] The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back […]
6 absolutely iconic cultural aspects of Argentina
Cultured, tardy, passionate, devoted, argumentative, energetic… There are countless traits that all Argentines can identify with. Get to know some of Argentina’s most striking cultural aspects in more detail.
6 tasty Argentinian dishes you can cook at home
There is much more to Argentine gastronomy than the asado and grilled recipes. Other dishes which no one who visits the country should miss include sweets, stews and pasta with sauce. Each region of Argentina has its own delicacies, specialities…
5 lessons communicators can take into account in 2021
If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…