Tapping into nano-influencers for your PR strategy
[vc_row][vc_column][vc_column_text]The field of public relations has come a long way. Traditionally, PR efforts focused on press releases, media interviews, and traditional coverage. However, as digital platforms have become more prevalent, nano-influencers are emerging as a valuable resource. Offering authenticity, niche targeting, and effective storytelling, they help brands connect more deeply with their audiences. Today, the […]
Press release mistakes that compromise the message and how to fix them
[vc_row][vc_column][vc_column_text]One of the most important skills for any public relations (PR) professional is writing press releases. A well-written press release can capture media attention, boost brand recognition, and effectively convey the primary message to a broad audience. However, a lot of press releases fall short because of preventable erros. The most frequent press releases errors […]
PR KPIs: How to Measure the Impact of Public Relations?
PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is […]
What are public relations in marketing?
The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility. As companies strive to differentiate themselves […]
Connecting with your audience through advertising in Mexico
Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage, a growing economy, and a population of over 130 million, Mexico offers a fertile ground for advertisers who can skillfully navigate its complexities and resonate with local audiences. The communication […]
Social platforms: a powerful tool for event promotion in LATAM
Since their creation, social networks have become an integral part of our daily lives. They have completely transformed how we connect, allowing us to establish and maintain relationships regardless of physical distance. The rise of social media has not only transformed personal interactions but has also opened up new avenues for companies to communicate with […]
Digital audience engagement: 5 Marketing and PR strategies
[vc_row][vc_column][vc_column_text css=”.vc_custom_1717176882048{margin-top: -15px !important;}”]In the present day marketing and PR landscape where online interactions dominate, the concept of digital audience engagement has evolved from a mere tactic to a fundamental strategy. The digital transformation has empowered consumers, giving them both a voice, as well as a choice in a way never before seen. As a […]
Public relations campaigns: how to thrive in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1699626037360{margin-top: -15px !important;}”]In today’s fast-paced and interconnected world, the success of any brand is deeply intertwined with its ability to build and maintain strong relationships with its audience. This is where the Public Relations campaigns take into the spotlight, pivotal in shaping perceptions and fostering meaningful connections between brands and their markets. Often public […]
How do you obtain customer feedback in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1694176089735{margin-top: -15px !important;}”]In today’s competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse […]
The power of social impact campaigns
[vc_row][vc_column][vc_column_text css=”.vc_custom_1732808571868{margin-top: -15px !important;}”]With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let’s explore the benefits and one impactful campaign of ours in […]