PR in Argentina: Key strategies for effective media communication
In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies, understanding how the media landscape works, what journalists expect, and how to build genuine relationships is essential for successful PR in Argentina. At Sherlock Communications, we’ve put together this practical […]
Why Has Argentina Become a Crypto Hub?
In recent years, Argentina has emerged as a leading hub for cryptocurrencies, establishing itself as one of the most dynamic and promising centres for Web3 technologies in Latin America. A mix of challenging economic conditions, a thriving digital innovation ecosystem, and a proactive community of developers and entrepreneurs has created the perfect setting for the […]
8 signs your company needs a PR consulting agency right now
[vc_row][vc_column][vc_column_text css=”.vc_custom_1647524412839{margin-top: -15px !important;}”]All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need […]
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what […]
Is Latin American culture homogeneous?
Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look homogeneous, but […]
Marketing in Latin America: everything you need to know
[vc_row][vc_column][vc_column_text css=”.vc_custom_1644978958199{margin-top: -15px !important;}”]A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. […]