Multimarket Communication: how is Brand Positioning in LATAM?
Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide […]
How artificial intelligence and public relations can go hand in hand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1705688406678{margin-top: -15px !important;}”]While human touch will prevail, there are many ways we can make artificial intelligence and public relations work together in order to execute more efficient and strategic campaigns. Robots can certainly write press releases, but that won’t be vital to the future of this industry. Decision making is the most important process […]
Influencers in Colombia: Tips and recommendations for a successful campaign
[vc_row][vc_column][vc_column_text css=”.vc_custom_1677216344447{margin-top: -15px !important;}”] When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as […]
How PR team management has changed during the Covid-19
The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…