COP16 and the Latin American business environment: reviewing the keys to a sustainable future
COP16, held in Cali, Colombia, from October 21 to November 1, highlighted environmental and economic priorities to be adopted globally, underscoring the urgency for business sectors in Latin America to move from commitments to action. This region, which has shown increasing vulnerability to climate change in recent years, has a responsibility to adopt strategies that […]
10 reasons to embrace the power of multi-market PR
[vc_row][vc_column][vc_column_text css=”.vc_custom_1696021718236{margin-top: -15px !important;}”]Since its debut in the 19th century, PR strategies have evolved to be much more than just public image management; they have emerged as the common thread that weaves reputation, sustainable growth, the path to influence and the representation of strategic audiences. Today, in a world where competition is relentless and organisations […]
Micro-influencer marketing: is it the best choice for your company?
Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…
The art of connecting through a good website
The COVID-19 pandemic has created significant challenges for brands and their positioning because, at a time when people are looking for information, entertainment and even consolation in their content…