Paid Content vs. Organic Content: Which is worth it?
One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…
How to communicate assertively in LATAM during the covid-19 pandemic: stay relevant
In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…
Getty Images photojournalist John Moore presents his work documenting immigrants
Pulitzer Prize winner and author of the photograph that captured Donald Trump’s zero-tolerance policy of separation of parents and children on the US-Mexico border, photojournalist…
The Brazilian food revolution: from rare speciality ingredients to Michelin stars
Brazil’s cuisine is elbowing its way into the Brazilian holy grail of soccer, samba and carnival, proving its food is a force to be reckoned with. Long gone are the days of being overshadowed…