The Successful Intersection of PR and Sports Marketing
Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research, […]
Energizing the passion: the importance of sportive marketing in Latin America
[vc_row][vc_column][vc_column_text css=”.vc_custom_1698407065631{margin-top: -15px !important;}”]Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport […]