Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with […]
5 Bars in Rio for corporate events with a carioca vibe
Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate […]
Indigenous feminism: a holistic perspective
Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss […]
What is new in Latin America? September’s recap
Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling […]
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers […]
How the 2024 Olympics revolutionized sports marketing
The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty […]
Peru starts taxing streaming services and other digital platforms
Peru has become the latest country in Latin America to implement a system of taxing placed on streaming services and digital platforms that are used on a daily basis, such as Netflix, Disney+ and other services like Uber, Airbnb and more. The Legislative Decree 1623, which amends the General Sales Tax (IGV) Law with respect […]
Christmas shopping: which products sell the most in Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1702039577406{margin-top: -15px !important;}”]Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in […]
How do you make a crisis management plan in public relations?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1700154885374{margin-top: -15px !important;}”]When you hear the term “crisis management plan” it can send shivers down your spine and cause you to worry. For just as in the economy of a country, a health crisis, or even in a marital relationship, a business crisis can shake the structures and generate many uncertainties. Even if a […]
What lessons did the FIFA Women’s World Cup teach Latin America?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1699015411554{margin-top: -15px !important;}”]The FIFA Women’s World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women’s football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the […]