Newsjacking: examples and 3 mistakes to avoid
[vc_row][vc_column][vc_column_text css=”.vc_custom_1688574840184{margin-top: -15px !important;}”]Bringing the public’s attention to your business requires dedication and strategy. As well as using SEO Techniques, when properly used, newsjacking is leading the brand’s digital campaigns. There are examples of newsjacking that were good for the brand image and others not so great. Receiving newsjacking opportunities in the best way possible […]
Why is being empathetic important for communicators?
[vc_row][vc_column][vc_column_text css=”.vc_custom_1686322040807{margin-top: -15px !important;}”]Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it […]
How to manage your business reputation online
[vc_row][vc_column][vc_column_text css=”.vc_custom_1680264840705{margin-top: -15px !important;}”]The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We […]
10 Brazilian newspapers you’ll want to read to understand the country
Knowledge is power, right? Succeeding in a foreign country is all about information – and not just Googling local information or staying up to date with news sources. If you are doing business in Brazil there is nothing quite like Brazilian newspapers to help you truly understand the country. Knowledge of traditional media in Brazil and access […]