7 tips for using Short Videos in digital campaigns
[vc_row][vc_column][vc_column_text css=”.vc_custom_1680768532620{margin-top: -15px !important;}”]Are Short Videos the trending format on social media? Like it or not, everything points to yes. The demand that started on TikTok has now reached other well-known social networks like Instagram, YouTube, Pinterest and even Twitter. But what exactly are short videos? In short, they are videos with a maximum length […]
Instagram Changes in 2021: how to seize new opportunities
[vc_row][vc_column][vc_column_text css=”.vc_custom_1636057710983{margin-top: -15px !important;}”]Have you noticed the latest changes on Instagram? All social networks within the Facebook group typically go through several changes every year, especially Instagram. And the changes are extensive, ranging from the way publications are delivered to publishing tools and the app’s layout. Recently, the communication market was rocked by the announcement […]
Entertainment and brand positioning during the pandemic
[vc_row][vc_column][vc_column_text css=”.vc_custom_1627071075540{margin-top: -15px !important;}”]Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining […]
How to avoid “appointment-only” LGBTQIAP+ representation
[vc_row][vc_column][vc_column_text css=”.vc_custom_1625190535206{margin-top: -15px !important;}”] Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example – an important window […]
Diversity in communications matters more than ever in 2021
Throughout 2020, we saw many things change: ways of living, relationships, how to leave the house safely, and what to prioritize when consuming, to name but a few. This is what many people have come to refer to as the new normal and, however controversial the term may be, it calls for reflection and self-criticism. […]