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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Panama’s economic transformation: A regional model for growth
Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety,
Paid Content vs. Organic Content: Which is worth it?
One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…
How to communicate assertively in LATAM during the covid-19 pandemic: stay relevant
In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…
Online Integration: How quality planning can facilitate your company’s migration to the digital environment
We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…
In the absence of professional sport, Argentina held a “Writing World Cup”
Ivana Soto was crowned champion in the midst of the quarantine brought on by the COVID-19 pandemic. Behind her came Elena Vinelli and Josefina Gómez, in second and third place respectively…
5 advantages of press releases
Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…
Staying healthy during quarantine: 12 tips to maintain physical and mental health
The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…