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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Panama’s economic transformation: A regional model for growth
Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety,
What is a press list, and why is it important?
When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…
Sherlock Communications strategies to increase Pimp my Carroça’s brand awareness
There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…
When – and how – to use public relations?
Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…
How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!
All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…