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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Panama’s economic transformation: A regional model for growth
Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety,
#SomosResponsables: when the Latin American media joined together with the same message
There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…
Coronavirus: in these housebound times, Aerolíneas Argentinas and its crew are repatriating Argentines stranded in high-risk areas
This is a special flight, it is a repatriation flight. We wanted you to know that there is nervousness, that there is anxiety, that we are worried. So what I’m going to ask you is to have a little…
16 Latin American Women Who Inspired Us
he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…
Social Media Advertising: Dos and Don’ts for those starting out in LATAM
When it comes to social media advertising towards Latin American audiences, there’s no magic potion that will make you automatically know what will engage your target audience and obtain incredible…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…
Juan Carr, a warrior against the cold
During last winter, very low temperatures shook Buenos Aires, the Argentinian capital. The thermometer went down and its needle marked just a little bit over zero degrees celsius. It was freezing…