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Insights, updates, and strategic perspectives
from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Panama’s economic transformation: A regional model for growth
Panama’s rise as Central America’s leading economy is no accident. A combination of long-term strategic vision, tax incentives, public safety,
Social media in Brazil: what is the typical diet?
Kantar IBOPE Media recently released a revealing infographic showing a ‘panoramic overview’ of the typical Brazilian’s social media consumption habits in 2015, based on the Target Group Index, polling 20,000 Brazilians…
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.