Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Is news the most effective way of promoting a product?
When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial
Celebrate Amor y Amistad Day with your clients
Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also
Hero or villain: how AI is transforming paid media
Artificial intelligence is transforming paid media, reshaping the entire landscape of digital marketing. However, the big question that remains is whether AI is a powerful
Creativepool Awards: we were proudly selected as the best PR agency
Sherlock Communications, a leading strategic communications agency in Latin America, was voted “Best PR Agency of the Year” by popular vote. Additionally, Patrick O’Neill, the
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations.
How the 2024 Olympics revolutionized sports marketing
The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment
Connecting with your audience through advertising in Mexico
Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage,
Ways to improve the customer experience with SEO
If your website isn’t showing up in search engine rankings, it’s a sign that it’s time to improve the customer experience. Strengthening your SEO strategies
How to start a risk matrix for coporative crisis anticipation
In today’s dynamic and interconnected business environment, crisis management has become a strategic priority for organizations across all sectors. According to the Institute for Crisis