Blog
Insights, updates, and strategic perspectives from Sherlock Communications.
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Effective PR and marketing strategies for fintechs doing business in Colombia
[vc_row][vc_column][vc_column_text css=””] Colombia is consolidating its place as one of the most important fintech hubs in Latin America. It represents 13% of the regional ecosystem,
The Challenge of PR Strategies in the Face of New Formats and Digital Spaces in Colombian Media
[vc_row][vc_column][vc_column_text css=””] Year after year, digital technology advances by leaps and bounds, bringing with it new ways of communicating and eliminating geographical barriers to make
Why Jorge Chávez Airport’s expansion is a symbol of economic growth in Peru
[vc_row][vc_column][vc_column_text css=””]With an investment of over 2 billion dollars and designed to serve more than 40 million passengers a year, the new Jorge Chávez Airport
Why crypto adoption in Mexico is building thefuture of the blockchain ecosystem
[vc_row][vc_column][vc_column_text] As cryptocurrency adoption accelerates worldwide, Mexico is emerging as the next frontier in crypto. Economic dynamics, regulatory clarity, and demographic factors are converging to
The impact of climate negotiations on energy transition
[vc_row][vc_column][vc_column_text]The climate crisis is a reality and a global challenge. According to the IPCC report, the planet has warmed by 1.1°C since the pre-industrial era
Generative engine optimization: the future of digital discovery
[vc_row][vc_column][vc_column_text]Yep, it’s official. We’re witnessing one of the biggest shifts in search behavior since Google launched 25 years ago, and if you work in SEO,
July in Latin America: U.S. Tariffs, Economic Rebounds, and Social Tensions Across the Region
Mexico postponed the U.S. tariff hike for 90 days; inflation returned to target (3.55%) and GDP avoided recession (+0.7%), as anti-gentrification protests grew. Argentina posted
Argentina’s US$15 Billion mining bet: explaining the foreign investment boom
[vc_row][vc_column][vc_column_text]Under the watchful eye of international investors, Argentina’s current strategy offers a case study of how Latin American countries are adapting their legal and economic
Behind the scenes of Instagram’s algorithm in 2025
[vc_row][vc_column][vc_column_text] The Instagram algorithm, one of the most popular social networks in Latin America, has evolved significantly over the past few years. By 2025, the